The Scoop on a New Boutique Set to Open May 1st on the LES: Clarabella

Hey gals,

Just got the scoop on a new boutique set to open this Tuesday, May 1st. Erin Whelan who founded Clarabella, left a career in the music industry to unveil the store named in honour of her grandmother. "My hope is to create a space that draws as much attention to the designer as the product," says Whelan, who, through classes in book-binding, shoe-making, and jewelry
design, has become fascinated with process and design. The store will feature jewelry, accessories, and shoes in a gallery setting.

Keeping with the gallery theme, Clarabella will feature different
designers throughout the year. Some of the store's initial offerings will include:

Jewelry: Angelica Bergamini, Beth Lauren, By Boe, BB Designs, Carla Caruso, Devon Driscoll, Gypsy Born Designs, Judith Haas, Leoworks, Tamaura, and Zoe Chicco

Accessories: Andrea Brueckner, Brave Leather, Carla Beeby London, Crystalyn Kae, Kristin Aronsson, Modus/Basically Brazil, Nam Kim, and Tracy Tanner

Shoes: Mariana, Marcello Toshi Creazioni, and Tashkent by Cheyenne.

The store will also have space to highlight works by up-and-coming photographers and painters. The debut art exhibit features works by New York City poet and artist Seldon Yuan (showing through May 14). For the Grand Opening in late May, Clarabella will feature photographs and drawings highlighting projects by Oisin Clancy and Marc Ackerson, the architects who worked closely with Whelan to design the store's interior.

From the photos it looks like she's got some pretty cool jewelry offerings. Definitely worth checking out!

Clarabella - 279 East Houston Street, between Clinton and Suffolk -
(212) 979-0270
Hours: Tuesday-Saturday, 12pm-8pm; Sunday, 12pm-7pm. Closed Monday.